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An overview over the The 4 INSIGHTS colours:

Cool Blue
cautious,
accurate,
calm,
scrutinising,
formal,
analytical
INSIGHTS Farben Fiery Red
demanding,
determined,
decisive,
purposeful,
strong-willed,
factual
trusting,
encouraging,
sympathetic,
patient,
friendly,
relaxed
Earth Green
sociable,
enthusiastic,
expressive,
dynamic,
open,
persuasive
Sunshine yellow


INSIGHTS colour blueBlue – People with a high proportion of blue have great analytical skills. In terms of communication they prefer written debates to verbal ones, as they can convey greater and more unambiguous clarity. The actions of people with a high proportion of blue are characterised by accuracy and prior checking. Their argumentation is factual and lacks strong emotions. The overall image is introverted and to others often appears distanced.

INSIGHTS colour greenGreen – People with a high degree of green are introverted. They do not push themselves to the fore. Reliability in both their job and relationships as well as an appreciation of themselves and others form the basis of their life. They exude calm and work persistently to achieve their aims. They like to help and support projects and other people. Their behaviour is characterised by the pursuit of harmony. They defend their own values persistently and they prefer a cooperative conduct.

INSIGHTS colour yellowYellow – People with a high degree of yellow are “sun people“. They are communicative and extroverted. They are full of optimism and energy. They cultivate friendships intensively and are always looking for conversational partners to make a contribution and exchange experiences. This makes them good “contacters“. They appear open-minded, friendly, straightforward and focused on personal experienced.

INSIGHTS colour redRed – People with a high proportion of red are born leaders and full of energy. They exude determination and a zest for action. To others they appear extroverted. Their communication appears clear and active. They often communicate through body language. Their pronunciation is clear and they emphasise their claim for leadership. They come across as positive, convincing and goal oriented.